How To Write The Best Article
Marketing Articles
By John Robberson
The Odds are, if you're
looking through this, you're a network marketer wanting to create new leads. By
way of comparison, fishing is a lot like producing leads. You have to be in the
exact place, you have to use the proper bait and you have to present it
correctly. Well, the internet is the proper place. Article marketing is the
proper lure for people in search of information about how to develop their home
businesses. And the strategy I'm going to explain to you is most assuredly the
correct means to offer your home business opportunity to your prospects. This
report is going to explain how to write the best article marketing articles to
produce more leads for your business.
The
system I'm going to discuss with you is really successful at
creating internet marketing leads. The system is named the Problem Agitate
Solve Method, or PAS. PAS is a three phase system created by Dan Kennedy the
legendary ad copy writer. If you don't have it, you should get a copy of his
book "The Ultimate Sales Letter". The method is highly helpful, not
only in generating internet marketing leads by way of article submission, but
via other methods as well. As mentioned, this is a three step method.
1.
Step One - Identify The Problem The first step is to,
identify a problem that your customers, readers, prospects or subscribers are
having. Be sure to choose a theme that a large amount of internet business
operators experience. Catch your prospects attention by naming the difficulty
in the title. By way of example, not having enough prospects. Next, produce
your own title, like I did here, how to write the best article marketing
articles to create leads. Be certain to use text and ad copy such as "discover
how", "how to" and "learn how to", etc.
2.
Step Two - Agitate the Problem The key to the PAS techniques
efficiency is that once you have pointed out they have a problem you then make
them feel the pain caused by the problem. The bet analogy I can think of is
that as soon as you inform them that there is a huge gun shot wound in their
chest, then you stick your finger in the wound and ask them if it hurts? No, it
isn't all that graphic, but you get my meaning. The two major motivating
factors are pain avoidance and pleasure seeking. People will do just about
anything to avoid pain. Utilize ad copy to make your prospects feel the pain to
write the best article marketing article you can.
3.
Step Three - Solve the Problem Explain how using your
procedure or system will answer their difficulties. It's important not to give
away all of the solution to their problem. Recall that your ultimate goal is
not to finalize the sale, but to push leads to other websites. Your plan is to
make your customers want to learn more about you and the ways you and your
system can solve their problems.
Author's Resource Box Always
be certain to use keyword driven anchor text and a persuasive call to action in
your author's resource box. You want your readers in a frenzy to click on the
links to discover the rest of the secrets that will solve their problems.
By
way of example, I strongly suggest you click on the following links to uncover
more tips regarding "How to write the perfect article marketing
articles."
I strongly sugget that you
click the following link to learn the rest of the secrets of Writing Perfect
Article Marketing Articles
[http://johnrobberson.com/article-marketing-write-perfect-article-marketing-article].
Fill in your name and email to continue to get more Secrets about how to
generate leads and build your business. Click on this link to Discover how to
Create Leads and Brand Yourself with Article Marketing
Article Source:
http://EzineArticles.com/expert/John_Robberson/280589
