In the last 3 years, I
have done some research and testing on how to build an online business, that
can be successful. I failed many times, but I learned a lot and I am about to
share part of my experience with you. The info will help you save time and
money. When establishing an online business; that is mean, a website promoting your
product or service, there are main elements that have to exist and be
calculated to achieve certain outcome.
Also, there is no
guaranteed result, but it makes sense to follow the right steps and evaluate
your results. Afterwards, you should modify some of the elements and repeat the
cycle again. In my opinion, there are two main elements that affect the success
or failure of your online business; they are: your website traffic and
conversion rate.
Get Raffic With Your Ways
For there is no one of the
best ways to bring targeted traffic to your site. You can do it by paid
traffic, free traffics or by getting high search engine rankings. By getting to
the top of the search engines can be a hard job and surely it is a long process
that takes lots of time. But at the end you will be rewarded with loads of free
traffic.
What I recommend that you
do is: choose any, some, or all of these traffic sources that you wish. And you
set up a tracking page for every one of these. For example, if you write an
article that goes to EzineArticles, you send them to your unique squeeze page,
that has a unique webform code on it, so you know exactly how many subscribers
or how many peoples “LIKE” are being generated every single month from those
articles. You know exactly how many subscribers are generated every month from
guest blogging. You know exactly how many subscribers are generated from Scoop
it, LinkedIn, from Facebook, Twitter
from your affiliate program, from anywhere else. So you know where your traffic
come from.
Your goal is, you must
have traffic to your website. Without traffic, you will not be able to achieve
any task. So, you can't make sales or obtain subscribers. In this case, you
will incur loss due to maintaining your online presence. Once you drive traffic
to your website, you will need the traffic to convert. Conversion is the rate
at which visitors to your website do what you ask them to. That is, subscribe
to you email list, or buy what you offer. After calculating the cost, traffic,
and conversion, you should have an approximate idea whether you are losing or
making profit.
If you are losing money,
then you must modify what you are doing and analyze your results again.Also,
the success degree varies among business owners. As the title states, I will be
discussing the subject of website traffic. The other two elements are totally
separate from it.
Get Traffic With SEO
Here some ideas that with
proper work will take you to the top of the search engine results for the
keywords you are ranking for.
First use a DESCRIPTIVE
TITLE for each page on your site. If possible always put the keywords you are
aiming to rank for at the beginning of the description. This description will
be shown at the search engine results and this is what the public will see when
they are browsing on the net. Place your keywords at some strategic places. The
spiders pick the keywords mainly from these places on a web page: heading, sub
heading, first paragraph and conclusion. Bear in mind, you should not sacrifice
your content just to stuff your keywords there, remember that you are writing
for humans as well not just for the web spiders.
Second is to use your
keywords in hyperlinks as this is viewed as one of the most important elements
by the search engines. This works well when the page you link to has the same
or similar keywords that you have in your link. Your site should consist of a
number of pages. Write each page around a keyword or a keyword phrase which
relates to the theme of your site.
Third always get link from
good quality sites. These sites will help you increase your rankings. As these
are viewed each of these inbound link as a vote to your site. The next tip is
to submit your site to the major search engines such as Google, Yahoo! and
Bing. You can do that by using the "add your URL" link found on the
search engine sites.
Here are the types of web
traffic: Free traffic and Paid traffic.
Here are some examples of
free traffic: Search Engine Optimization; Article Submission; Link Exchange;
Guest Blog Posting; Email list; Free eBook Giveaway ; And the list goes
on...Here are examples of paid traffic : Paid banner ads; text ads; Pay Per
Click; And the list goes on...
In summary, there are many
ways to drive web traffic, but you must not try all at once. You should try one
way and determine if it works for you. Also, you should analyze your statistics
to determine your profit or loss. By
properly applying these sources of traffic you are surely to steer targeted
traffic to your site that you always wanted to drive. If you do it properly and
ajust accordingly I believe you can make your fortune in Online Business.
