Affiliate Marketing 2017, Will be Influencer
Marketing
Influencer marketing[1]
involves marketing products and services to those who have a sway over the
things other people buy. This market influence typically stems from an
individual's expertise, popularity, or reputation. Marketing to an audience of
influencers is similar to word of mouth marketing, but it doesn’t rely strictly
on explicit recommendations. Influence can come from a wide range of places.
Any person, group, brand, or place could potentially be an influencer. For
example, celebrities are often used to market products because they are highly
respected and highly visible. When a celebrity uses a product, the maker of
that product gets exposure and the respect that comes from a celebrity
endorsement.
This form of marketing is unique because it
appeals to the needs of the influencer rather than the customer. Companies must
give influencers respect and form open and organic relationships for the
influencer to endorse a product. This might include giving the influencer
access to a soon-to-be released product, or inviting the influencer to visit
the company in person. Bloggers have become important influencers because they
are seen as authentic and have loyal followings. When a blogger recommends a
product it seems more trustworthy than traditional advertising. By using influencers,
companies can avoid much of the cynicism and skepticism that is directed at
straight forward marketing messages.
Reasons
Why Influencer Marketing[2]
is the Next Thing As the
world has shifted to social media, consumers look at fellow consumers to inform
their purchasing decisions. Instead of looking at companies, as they did in the
past, they now look at each other and at their favorite personalities, who are
consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest,
and other platforms.For these reasons, many believe influencer marketing to be
the next big thing in advertising. Here some reason are :
It’s
Powerful There
are few things that drive a sale more effectively than a warm word-of-mouth
recommendation. A study by McKinsey found that “marketing-induced
consumer-to-consumer word of mouth generates more than twice the sales of paid
advertising.” And of those that were acquired through word-of-mouth had a 37
percent higher retention rate. Influencer marketing presents a glaring
opportunity for brands to leverage the power of word-of-mouth at scale through
personalities that consumers already follow and admire.
It’s Social It’s no secret – the world has
shifted to social media. It’s time for your business to follow suit. A new
report from Salesforce found that 70 percent of brands are increasing their
social media spend this coming year.
Social media isn’t just an alternative to
traditional media—it’s turning the traditional model on its head.
Traditionally, consumers made purchasing decisions based on the advertisements
that they saw or heard. Today, it’s easier to connect with other consumers via
social media and make better purchasing decisions by learning about their
experiences with a product or service.
People expect brands to talk with them rather
than at them. They no longer expect brands to sell to them, but to entertain
and inform them. In this new paradigm, influencers are a force to be reckoned
with. Brands can strategically partner with the right personalities to spark
organic conversations and seduce their followers.
Consumers
Are Tired Of Paid Ads According
to research firm Yankelovich, the average American is exposed to 5,000
advertisements a day. Whether or not that number is scientifically proven, it
gets the point across: we are exposed to A LOT of ads. In fact, we see so many
that we’re unconsciously tuning them out, a phenomenon called “banner blindness”.
Infolinks, a digital advertising platform, found that only 14 percent of their
respondents could remember the last ad they saw and identify what was being
promoted. With all of the advertising interrupting them, it’s no surprise that
people love products like AdBlock, Netflix, and Spotify Premium that take ads
out of traditionally ad-saturated media experiences.
It
Helps Your SEO On top
of building your brand and improving your sales numbers, influencer marketing
also helps your search engine ranking. According to The Social Media
Revolution, user generated social posts account for 25 percent of search
results for the world’s top 20 brands. The more people mention your brand on
social media, the more popular and relevant you will be on Google.
Relationships
are Still an Affiliate Marketing Trend[3]
:
Influencer Marketing
You know it’s all about who you know and not
what you know, right? If you happen to be a quick-thinking fellow with a brain
you know that picking the right affiliates to showcase the right brands is
everything. Indeed, influence marketing is arguably a multi-million-dollar
industry by now. Straight up! Investing in a select few who can reach out to
buyers more competently than others has proven to pay off quite well in the
long run.
The
only catch? The
fact that the influencer must be given the proper tools for showcasing their
brand. Of course, that’s where great advertising comes in! Knowing how to play
the game, talk to the right people, establish the most productive connections,
and keep tabs on new approaches to the trade is everything. That’s how it’s
done! Keep being updated and you’ll get those high-converting offers, optimize
with the perfect amount of reliably accurate data, and walk to the bank with a
smile on your rich face!
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