Affiliate Marketing 2017, Will be Influencer Marketing
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations. Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement.
This form of marketing is unique because it appeals to the needs of the influencer rather than the customer. Companies must give influencers respect and form open and organic relationships for the influencer to endorse a product. This might include giving the influencer access to a soon-to-be released product, or inviting the influencer to visit the company in person. Bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at straight forward marketing messages.
Reasons Why Influencer Marketing is the Next Thing As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.For these reasons, many believe influencer marketing to be the next big thing in advertising. Here some reason are :
It’s Powerful There are few things that drive a sale more effectively than a warm word-of-mouth recommendation. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” And of those that were acquired through word-of-mouth had a 37 percent higher retention rate. Influencer marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that consumers already follow and admire.
It’s Social It’s no secret – the world has shifted to social media. It’s time for your business to follow suit. A new report from Salesforce found that 70 percent of brands are increasing their social media spend this coming year.
Social media isn’t just an alternative to traditional media—it’s turning the traditional model on its head. Traditionally, consumers made purchasing decisions based on the advertisements that they saw or heard. Today, it’s easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
People expect brands to talk with them rather than at them. They no longer expect brands to sell to them, but to entertain and inform them. In this new paradigm, influencers are a force to be reckoned with. Brands can strategically partner with the right personalities to spark organic conversations and seduce their followers.
Consumers Are Tired Of Paid Ads According to research firm Yankelovich, the average American is exposed to 5,000 advertisements a day. Whether or not that number is scientifically proven, it gets the point across: we are exposed to A LOT of ads. In fact, we see so many that we’re unconsciously tuning them out, a phenomenon called “banner blindness”. Infolinks, a digital advertising platform, found that only 14 percent of their respondents could remember the last ad they saw and identify what was being promoted. With all of the advertising interrupting them, it’s no surprise that people love products like AdBlock, Netflix, and Spotify Premium that take ads out of traditionally ad-saturated media experiences.
It Helps Your SEO On top of building your brand and improving your sales numbers, influencer marketing also helps your search engine ranking. According to The Social Media Revolution, user generated social posts account for 25 percent of search results for the world’s top 20 brands. The more people mention your brand on social media, the more popular and relevant you will be on Google.
Relationships are Still an Affiliate Marketing Trend : Influencer Marketing
You know it’s all about who you know and not what you know, right? If you happen to be a quick-thinking fellow with a brain you know that picking the right affiliates to showcase the right brands is everything. Indeed, influence marketing is arguably a multi-million-dollar industry by now. Straight up! Investing in a select few who can reach out to buyers more competently than others has proven to pay off quite well in the long run.
The only catch? The fact that the influencer must be given the proper tools for showcasing their brand. Of course, that’s where great advertising comes in! Knowing how to play the game, talk to the right people, establish the most productive connections, and keep tabs on new approaches to the trade is everything. That’s how it’s done! Keep being updated and you’ll get those high-converting offers, optimize with the perfect amount of reliably accurate data, and walk to the bank with a smile on your rich face!