Supercharge Your Business
Blog With These 5 Easy To Implement Strategies
By P Lorraine
Wigglesworth
Business blogs are most
appealing and drive most traffic and sales when they focus on discussing and
even solving the problems of customers, rather than on the business and
marketing part. The fact that consumers love blogs is common knowledge, but
that doesn't change the fact that you have to invest time and money in your
business blog if you want it to be a magnet for customers. Whether you've just
created a business blog or have an older business blog that doesn't get as much
traffic and hits as you'd like, the following easy to implement strategies will
help you supercharge your blog to boost traffic and engagement and ultimately
create leads and sales. For best results, combine all of the strategies below.
Create At Least One Blog
Series. A series of posts that share the same theme are more effective at
encouraging readers to return to your blog. Blog series create a sense of
expectancy and give you the opportunity to explore in depth topics that are of
concern to your audience, thus having a more forceful impact than disconnected,
standalone posts that come and go. When it comes to blog series, the limit is
your creativity.
You can create blog
series to present interviews with experts in your industry, introduce your
audience to key people in your company, tackle a topic of contention in your
industry from different angles, or simply break down a very long post or
complicated topic into smaller parts to make it easier to digest for your
audience. You can run multiple series in parallel on different days of the
week, or focus on one series at a time. Regardless of the type of series you
choose to develop for your blog, focus on cohesion and continuity to ensure
that the different installments stick together.
Turn Your Blog Into an
Elegant Customer Support Resource. Another way to supercharge your business
blog is to take all those questions that prospective customers are asking you
through email, on the phone, or via social media and answer them directly on
your blog through informative posts. Not only does this help you build trust,
but it can also make the life of your customer support team easier. For this
strategy to work, however, you must use search engine optimization effectively
to make your blog content easy to discover, and implement a convenient search
bar on your blog, if you don't have one already. Furthermore, it's necessary
for you to market your blog as a comprehensive yet pleasant to read resource
for your customers.
Make Your Text-Based Blog
Posts Mouth-Watering. To pull this off you need three things: high-quality
images from premium stock image sites such as iPhoto, killer headlines, and a
stylish blog design with elegant formatting (sub-headings, bullet-point lists,
and a legible font). Spending a bit of money on tasteful graphic design,
premium photography, and copywriting services is a good investment because it
will make your blog stand out. It's easy to outsource blog design projects
these days, and you can get high-quality work done by freelancers quickly and
effectively without the inflated costs of big online marketing and graphic
design agencies.
Integrate YouTube Videos
Into Your Blog. For most people, videos are more exciting than text. They are
easier to process and tend to make a stronger impact on viewers. You should by
no means limit your video marketing efforts to YouTube, Facebook, or other
social networks that support videos. By making videos a prominent part of your
blog, you can add more flavour to it, boost your traffic, and perhaps even
boost sales.
Ideally, you will want to
create unique videos for your blog that your audience can't see anywhere else.
If you feel comfortable behind a camera, consider narrating your posts to your
audience through video, using images and infographics to highlight key points.
Other video marketing ideas for your blog include behind the scene sneak peaks
at your team at work and interviews with people in your company or industry.
Promote Your Blog Rather
Than Your Website. Many people prefer a company's blog to its website because
the blog contains more practical information and drops the business tone to
provide content in a more friendly and accessible format. A very effective way
to supercharge your business blog is to make it the target of your online
marketing efforts on a regular basis. So, instead of directing customers to
your business website, use Facebook, Twitter, and all the other social networks
you're active on, as well as your email marketing campaign and even Google ads
to drive massive traffic to your blog. Then you can subtly and seamlessly
integrate your key products and services into your blog posts as solutions to
the problems you are discussing, and drive sales in an effective way.
In the end remember that
blogs tend to eat more content than social networks. The key to maintaining an
engaging blog for your audience is to feed it at least once or twice a week
with valuable content, whether you create it yourself or outsource it.
So what is it that you
want to blog about?. Pamela
Wigglesworth is an international speaker, marketing consultant and founder of
Experiential Hands-on Learning. She works with companies across multiple
industries to enhance their offline and online presence to increase leads and
sales.
Visit
http://www.smemarketingbootcamp.com to learn emerging techniques to increase
leads and improve sales.
Article Source:
http://ezinearticles.com/expert/P_Lorraine_Wigglesworth/969794
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